Film Production Design
FITREATcouple
Production Designer
·
That Media House
·
2023
Woman lifting a barbell mid living room, FITREATcouple campaign
Finished still · FITREATcouple, 2023

The Brief

A branded advertisement for FITREATcouple, a health and fitness startup. Working with a small team and a limited budget, I collaborated closely with their marketing team to translate the brand's visual identity and tone into a filmed campaign.

The Work

The challenge was to design a set that felt true to the brand while working within tight constraints, delivering a polished result that served their commercial goals.

Process
Translating brand into set
Color, texture, and prop references used to keep the set on-brand within a startup budget.
Moodboard for the FITREATcouple campaign
Trailer
Watch
Finished Stills
On screen
Boardroom scene, FITREATcouple campaign
Woman lifting a barbell in the boardroom, FITREATcouple campaign
Boss seated beneath a framed portrait, FITREATcouple campaign
Close-up of a bearded executive, FITREATcouple campaign
Two colleagues at the boardroom table, FITREATcouple campaign
Executive reacting to a sales chart, FITREATcouple campaign
Delivered

A polished, on-brand campaign film, built to a startup's real-world budget and timeline.

FITREATcouple · That Media House, 2023